FAQ's/The ABC's of Buying a Sign:

    Buying a sign can be a little complicated. By answering a few key questions, however, you can insure that your sign performs exactly as you have intended.

Take a look at the categories below and by making a few notes, you can zero in on your graphics:

What is the message purpose?

• Attract customers?
• Provide information/directions?
• Notification of an event?

Who is your target audience?

• Potential customers
• Staff
• Suppliers

Materials

• Location key
• Required time for signage
                      -  Short term/indoors  
   -  Multi year/outdoors

Style

• Text
• Graphics
• Pictures
• Shape
• Special Effects

Color scheme

• Contrast chart

Size

• Letter size as a function of distance: visibility chart.