Welcome to Display Solutions Group in Chandler, AZ


Pepsi Says “No” to the Super Bowl

Cindy Crawford has the day off. Justin Timberlake will be safe. Bob Dylan won’t urge us to stay forever young. The Doritos crystal ball says that Pepsi will be taking a different approach this year.

One of the biggest days in advertising, where television spots run in the millions for big players like Budweiser, Coke and GoDaddy, will have less competition this year. For the first time in 23 years Pepsi will not be advertising during the Super Bowl.

Pepsi is turning to the internet with their Refresh Project in which consumers can suggest ways that Pepsi can improve their community. In this cause marketing campaign, consumers will vote where Pepsi will donate $20 million.

This is quite a statement for a marketing behemoth to rely on an online conversation with their customers to grow their market share. So if the big guys can do it, how can a company like yours use social media to grow your business?

Integrate social media.
Let’s make things clear. Don’t abandon all of your current marketing tactics for the internet. Rest assured Pepsi is still using traditional marketing to get your business. Social media should be used as a way to have a conversation with your customers and offer customer service. Through these channels, your loyal customers can create a viral up swell of brand awareness that will eventually lead to sales.

Traditional advertising like television and direct mail is where you should use a direct sales approach. But don’t forget to ask prospects and customers to join your online communities like Facebook and Twitter in all of your marketing efforts to build the numbers involved in the online conversation.

Dedicate time to your profiles.
Social media is inexpensive but it does cost you time. If you create a profile on a social media site, get followers and never communicate with them, this is doing nothing for your company. You need to get involved so assign someone the task of communicating at a minimum of once per week. Before jumping in, understand your goal for social media and your target audience. Are you addressing customer service issues, providing educational material or sharing special offers occasionally?

Respond. Respond. Respond.
Whether you receive good news or bad from a social media site, you need to respond in a timely manner. Don’t ignore or alter the bad news. Address it as you would if they called in and show your fans that you care. It’s important to remain authentic in all your actions. Additionally, you may want to consider setting up a Google Alerts—a free service of Google to let you know when something shows up in their search engine—for your company name so you can keep an eye on what’s being said anywhere online about you.

By the way, voting opens today at www.refresheverything.com so lend your voice to Pepsi to make a difference in our community.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz