Welcome to Display Solutions Group in Chandler, AZ


An all time classic

The lightning rod. Bifocals. The Franklin stove. The odometer. Daylight Savings Time. Just a few advancements credited to Ben Franklin. Franklin was also one of the first newspaper publishers in America. The Pennsylvania Gazette often featured advertisements from local businesses. Today, newspapers are still a good source to sell your products and services, regardless of the trends.

It’s true that newspaper readership has taken a hit. However, Scarborough Research reports that 74% of U.S. adults read a newspaper—either the printed or online edition—at least once a week. As income and education level increases, so does the readership.

If your products and services match a newspaper’s demographic, that’s an audience that can’t be ignored. Many newspapers are working to reinvent themselves and, in the process, offering some unique advertising opportunities beyond the printed work such as e-mail marketing and advertising in their online versions.

Additionally, papers publish more than their daily editions. Ask about special publications that may reach targeted demographics, such as automobile enthusiast or households bringing home more than six figures.

Nationwide, Sunday is still the most popular day for readership but check with your local publisher to see what other sections get the readership you desire, such as the weekend entertainment section, sports or business pages.

If you’re considering newspaper advertising here are some useful tips:

  • Strive for repetition. Having a smaller add that runs more often could work better than a larger ad that runs once.
  • Stay consistent. If you’re using a design firm for your other advertising, have them design your newspaper ad. Make sure they know that newsprint quality calls for special design considerations.
  • Extra! Extra! Try to make your ad newsworthy if you can. People are reading for news.
  • Give them a reason to read on. Headlines catch the attention of the reader so make them count.
  • Get them to act. There has to be a reason for the readers to act on your ad. Give them an offer they can’t refuse—and it doesn’t have to even be a discount or a coupon.
  • Little fish in a big pond. Larger papers such as USA Today and The Wall Street Journal may not be as expensive as you think. You can place ads in a regional edition for a fraction of the cost of the national ad cost.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz