Welcome to Display Solutions Group in Chandler, AZ


Three Lessons from Bravo’s Real Housewives Franchise

You read that right. The campy reality series spotlighting appallingly petty, chichi women in wealthy cities—New York, Beverly Hills and Atlanta among them—can teach you a thing or two about engaging your target audience. Take a hint from the network’s gaggle of nitpicking socialites to refresh your company’s marketing campaign.

Brand Consistency
Kim Zolciak is the big-haired wino and LuAnn de Lesseps the persnickety countess. The biggest Housewives personalities are popular because they developed consistent identities that appeal to their target audience.

Customers won’t remember your business if you change your colors or rewrite your tagline as often as Kim changes her wig. Resist the urge to reinvent yourself when you’re itching for attention (although that’d be a very Housewife-y thing to do).

Everything associated with your company needs to relate back to a consistent theme so that your target audience remembers you. Create a compelling brand voice and identity then stick to it.

Socialize
Almost every Housewife markets herself on social media. Grown-up (well, technically) child actor Kyle Richards makes good on her promise to answer every tweet. Keep your social media campaign active by posting to Facebook at least twice per week and tweet even more often. Never let your company’s social media accounts go stagnant. People notice.

Make sure you’re only sharing relevant content, too. For example, Adrienne Maloof asks her mostly female Facebook fans which dress she should wear to her next black-tie event. Followers jump at the chance to dress her.

Not only do the Housewives maintain engaging social media accounts, they also promote their presence on talk shows and in videos posted on Bravo’s website. Follow their cue with promotions in your direct mail campaigns, on your business cards and in every email signature.

Blog, Then Blog Some More
Housewives use their blogs for shameless self-promotion, and it’s good for business. If your business decides to start a blog, prepare for a lot of writing. Like your social media accounts, you need to post regularly to be effective. Attract target audiences with catchy headlines and telling excerpts. Invite comments and reply to them. Reward readers by announcing discounts and specials on the blog.

There’s nothing to emulate about the way Housewives interact with each other. But branding and blogging like a Bravolebrity will attract major attention to your business.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz