Welcome to Display Solutions Group in Chandler, AZ

New Year, New Marketing Strategy

Thanksgiving has barely passed, and yet planning for 2012 is already overdue. But it’s not too late to treat your marketing strategy to a much-needed makeover. All of the fresh starts and New Year’s resolutions that accompany a brand new year make it a great time to implement a new and improved marketing strategy. So forget the old standard resolution to lose weight. Instead, decide that 2012 is the year you’ll trim the fat on your marketing strategy. Read on for five steps to your 2012 marketing strategy assessment.

Articulate Your Goals
How will you craft a more effective marketing strategy if you don’t know what you’re working toward? Go over your business plan to identify areas to which marketing can contribute. Check your current marketing strategy for any tactics that aren’t related to those goals. Revise your strategy to ensure that it’s doing exactly what you need it to.

Pinpoint Weak Spots
Improving your marketing strategy according to your business’ goals naturally leads to addressing weaknesses. Recognize the areas that need a little help and market the company with those in mind. If your company needs to increase visibility, adjust your marketing plan to do just that—focus on word-of-mouth initiatives, customer rewards and SEO. If client retention is far from your strong suit, plan customer loyalty programs and invest in advertising that promotes your excellent customer service.

Know Your Audience
Before you can woo your audience into buying your product or subscribing to your service, you’ve got to really know them. Can you paint a picture of who would buy your product? Do you know how much they’re willing to pay? What does it take to convince them? Answer these questions and adjust your marketing strategy accordingly.

Measure Up
The tighter the money, the more careful the consumer. Get used to the fact that when consumers spend less, they scrutinize your business and your product more carefully than ever. Does your marketing strategy speak to your expertise and your company’s credibility? If not, what can you do to fix that? Maybe it’s spotlighting testimonials of happy customers, or rewarding customers who refer leads. Maintain a content-rich website and develop a PR strategy to showcase your trustworthiness and persuade the tight-fisted to bite the buying bullet.

Know the difference
Your business plan and your marketing plan are two completely different tools. The former describes the whole of your business—your customers, your budget and your goals. A far more focused document, the marketing strategy, consists of the concrete steps your business takes to achieve the goals in your business plan. Both tools work best when they’re separate but in harmony.

Guide your marketing strategy revisions according to these five considerations, and you and your business will have more to celebrate next year. Get to it!

Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz