Welcome to Display Solutions Group in Chandler, AZ


Keep in Touch with Clients Despite Holiday Distractions

The holidays and other marketers make for a long, loud list of distractions that command your prospects’ attention. Today marks the zenith of the holiday marketing frenzy. But the close of shopping malls at day’s end should not signal a break in your strategic marketing plan.

Don’t lose any time or any customers to distraction in the coming year. Instead, resolve to be more strategic about your message and your medium.

Privileged Information
Measuring the ROI of past campaigns, along with data collected through email marketing and list-buying, means that your business is sitting on a goldmine. Don’t let the data your business has on prospects and current customers go to waste. Take advantage of it.

Never, ever miss the opportunity to send a birthday greeting to clients. (A coupon makes for a great gift, you know.) And on the anniversary of your partnership with a client, call or mail them a note that shows how much you appreciate them. Shout-outs on social media for similar occasions are typically well received—plus it’s content that publicly demonstrates your goodwill for clients. Remember that your marketing will score the most attention when your message begins with the client. Not you.

Count It
Investing in direct mail could deliver a stronger ROI than a flash-in-the-pan email marketing campaign. But not all direct mail pieces are created equal. Pay close attention to how direct mail delivers your message if you want it to pack a punch. Put some effort into your piece with funky textures and unexpected colors. Even a heavier weight will set your direct mail piece apart from the mailbox riffraff.

Worth Their While
And speaking of riffraff: consumers complaining of junk mail are victims of marketers’ and lazy direct mail campaigns. Work to make sure your message is worth the while of prospects and customers.

So offer recipients an incentive for responding or interacting with your business. Print a QR code on your piece that link to a PURL (personalized URL) with a code for a discount. A postcard announcing your business’s recent expansion should explain the addition’s relevance to your customer. For example, a restaurant with room for twenty additional tables should emphasize the convenience of fine dining without making a reservation.

Planning a more effective marketing campaign is a gift to your business that will keep on giving. Demonstrate your company’s relevance with one good print marketing piece and you’ll secure their attention for future messages.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz