Welcome to Display Solutions Group in Chandler, AZ


Social Media Marketing for Dummies (And Anyone Else Wanting to Get Started)

So you’ve decided to get involved in social media marketing! Congratulations. There’s no time like the present to jump on board. Many companies just like yourself are getting linked, booked and pinned and you’re about to join the great, buzzing conversation.

But social media is a wild beast that is difficult to predict and quantify. Before jumping headfirst, ask yourself a few pivotal questions:

Where’s Your Audience?
Social media is like all media–it exists to connect people and ideas. And since you’re in the business of trying to connect to customers, it’s worth taking a moment to ask if your customers are on social media at all.

Does your target demographic engage online–and if so, which social media platforms resonate with them? Are they tuned into social media companies? Are they already talking about you? If your audience isn’t active on social media, it’s not a good idea to invest time, money and energy in trying to reach them there.

What’s the ROI?
The thing marketers (and marketers’ bosses) complain most about when it comes to social media is measuring the return on investment. How can you tell if your social media strategy is effective? How do you know if it’s worth the effort? Likes, tweets and pins demonstrate engagement, but they don’t necessarily mean anything if you’re trying to produce revenue.

While there are many intangible products of a vibrant social presence, take time to research ways to measure your social media’s impact on your bottom line, not just track the vanity data.

Who’s Going to Do It?
Many like the idea of social media because it’s free. Who doesn’t like free marketing? But it’s not that simple. Someone has to manage your social media accounts, and usually that person will want to be paid. If you pass it onto an existing employee, they’ll have to spend their time on it–instead of another valuable project. Plus, you might not have a social-media-skilled employee, so you might even have to hire someone new.

What we’re trying to say is this: consider the costs and the benefits thoroughly before committing to social media marketing, because you’re better off not doing social media than doing it poorly.
Social media is a powerful tool for connecting your company with those who love what it’s doing. And if you have a good game plan you can influence your loyal followers to do business with you.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

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Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz