Welcome to Display Solutions Group in Chandler, AZ


Surprise! The Secret to Good Customer Service

Imagine having to put together a list of your company’s values. What are a few things that differentiate your company and services? In fact, get out a piece of paper. Write down five different areas in which your company strives for excellence.

Got them? Great! Take a look at your list. Is customer service one of your top five?

If it is, you’re not alone. A study by Bain & Company found that 80% of companies believe they deliver a “superior experience” for their customers. Unfortunately, the same study revealed only 8% of those companies’ customers would say the same thing about the companies. Why the disconnect?

What Makes Customer Service Excellent?
Here’s why many companies overestimate how great their customer service is: they aren’t talking about the same thing customers are talking about when they say “customer service.”

Many companies pay lip service to the idea of excellent customer service. But their customer service consists of things like making sure a package arrives at the promised time. They answer their phones promptly to help customers. Their prices are fair and their phone operators are pleasant. If you walk into their building, the front desk staff smiles at you.

But that’s not what today’s customers consider good customer service. That’s the bare minimum. That’s expected.

Aim to Surprise Your Customers
Want to have great customer service? Surprise your customer.

Get them to say, “wow.” When something negative happens that isn’t your company’s fault, be generous and fix it. When someone posts a complaint on Twitter about your brand, refund his or her purchase—even if they didn’t try to bring it to your attention.

Good customer service isn’t about the basics—it’s going above and beyond and making your customer surprised. It’s making the customer feel right even when they aren’t—and when you don’t really need to.

Good customer service isn’t just a smile. You should aim to surprise the most irate customer with your generosity.

And pretty soon, the irate customers dwindle, and you’re left with satisfied customers—customers who trust you, and don’t feel like they need to complain. Customers who tell their friends about the cool thing you did to help them even though you didn’t need to.

Good customer service is about surprising your customers every day. If you’re aiming for excellence, aim to surprise.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

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Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz