Welcome to Display Solutions Group in Chandler, AZ


Tangible Trends: How to ‘WOW’ with Direct Mail

There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Sure, mail doesn’t have all of the functionality that a website can provide, or an email—but it does provide a refreshing marketing approach that has stood the test of time.

Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.

A Pop of Color
First impressions are everything. It’s a fact that our eyes are drawn to the unusual. Normal envelopes come in white, but your direct mail piece can be any color under the rainbow. If it sticks out, it has a better chance of being picked up and examined.

But be warned—you should pick your colors with a purpose. Don’t simply choose the most obnoxious color because you can. Pick a color that makes sense, yet also stands out from the crowd.

Not Your Average Size
The wonderful thing about direct mail pieces are that they can come in all different shapes and sizes. Sure, you can send out a normal-sized postcard. There’s a time and place for beautifully executed and timeless mail pieces. But if you’re going for a wow-factor, try a size that sticks out from the rest of the mail, or a cutout shape that makes sense.

Added bonus—if your direct mail piece can double as something with functionality, like a magnet, it’ll have added staying power. That’s just one idea. Be creative!

Copy Tips and Tricks
In the fast-paced world we live in, people don’t take the time to read long blocks of text. That’s why your direct mail piece should use the least amount of words as possible to convey your information. You can always add a URL to get people from your direct mail piece to a page on your website that has more information.

Always include a next-step for your audience somewhere on the direct mail piece. Tell them exactly where to go to make the next-steps happen. Think of your direct mail as a vessel to get your audience to your desired next-step.

Things to Note
Direct mail does cost money to create, print and mail. As with every marketing effort, you should make sure that the return on investment is worth it. Simply put, if you think the direct mail piece will get you more business or provide more worth than it costs to create, keep moving full-steam ahead.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz