Welcome to Display Solutions Group in Chandler, AZ


How to Build a Lasting Logo for Brand Impact

Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission. Check out these tips.

Things to Consider
You may not be able to design this logo in-house if you don’t have the design staff—that’s ok. You can meet with a design group who develops logos and work with them to determine what you want. Some things to consider include:

  • What types of colors are associated with your company currently, and do you want to keep them?
  • What types of imagery come to mind when you think of your company?
  • Do you want there to be words included with the logo, or just an image?
  • What is your company’s tagline, your values and mission?
  • What type of feeling do you want this logo to invoke?

Strategizing and answering these questions before you ever dive in will help tremendously with the direction of the logo. Throw out some words that you associate with your brand and figure out how you can tie them into a logo.

Use a Focus Group
It’s virtually impossible to get everybody on board with one logo. While you can’t please everybody, you can make sure to garner feedback that is constructive and helpful in the process. Bring in a group of outsiders who aren’t sure what your company is. Then, give them some different options and ask them questions about what they think you do, how the colors and the design make them feel, etc.

Redesign the Outdated
Don’t shy away from tackling a new logo if the times call for it. Often, brands change. The meaning of what you stand for changes with the times. If you already have a logo but it has been there for years and no longer suits you, it’s time to consider a redesign.

Sure, that’s a large task and it’ll take time to create. Plus, you might have die-hard supporters of the current logo. Present the logo redesign as an opportunity for growth and give your reasons for why it’s outdated. Somebody will be willing to listen, and you’ll hopefully be on the right track to creating a lasting logo and brand that will boost your marketing efforts.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

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Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz