Welcome to Display Solutions Group in Chandler, AZ

How to Use Testimonials to Market Your Business

When it comes to marketing for your business, consumers like to feel valued, personally connected and trusting. One of the best techniques for this strategy are customer testimonials.

Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.

Ask for Feedback
The first step in generating effective testimonials for business is asking customers for genuine feedback. Send out standard emails to consumers who buy your products or service and ask them to fill out a short survey with room for comments. Not only can this create useful testimonials to market your business, but it can also show areas to improve.

Keep it Short
When using testimonials in marketing materials, keep quotes short, sweet and to the point. Potential customers don’t want to read a long, drawn-out claim of how great your business is, but they do want something to give a quick synopsis that will stick in their memory.

Be Authentic
Ask testimonial customers permission to include their statements in marketing materials. If possible, include their name, company and year of the testimonial. Show potential customers this is a real person who was truly satisfied with your services. If possible, see if they’re comfortable being contacted, so consumers could ask directly about their experiences.

Give Explanation
Choose marketing testimonials that are as detailed as possible. Comments such as “I love this company!” are nice, but they give little information about what your business actually does or excells at. Utilize testimonials that give specific examples of how the company helped a customer and what bettered in their life. The more explanation, the better.

Vary Users
One testimonial doesn’t carry much weight compared with competitors’ who may have three-four. Aim for as many testimonial options as possible, and publish a significant amount on your marketing materials. Be sure to keep some on the back burner for variation, but put multiple in the spotlight so consumers can see a wide range of positive opinions.

Stay Updated
When using testimonials online with marketing materials, it’s important to keep them updated regularly. Consumers won’t be impressed if they come back to your site various times within a year-long span and continually see the same two or three testimonials. Continuously strive to get new testimonials and update them as regularly as possible to stay fresh and appear current with potential customers.

Marketing a business doesn’t have to be all on your shoulders. Strengthen materials by letting customers speak for you through testimonials. Build trust, personality and credibility through client testimonials singing your praises, and your marketing strategy will thrive.

Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz