Welcome to Display Solutions Group in Chandler, AZ


7 Ways to Promote Your Business at State and County Fairs

7 Ways to Promote Your Business at State and County Fairs

The tail end of summer means state and county fair season is quickly approaching. People flock from all around their states for fun times and fried food. Fairs may take place in small towns, but their marketing opportunities are anything but small. They are fantastic ways to generate leads and earn new business. There are plenty of ways to market your business at state and county fairs, and we’re going to tell you how.

Buy an ad in a fair’s event program.
Event programs are necessary for almost all fair goers. They contain maps of the grounds and lists of food and drink vendors. Since programs will be in the hands of most visitors, it would be smart to buy an ad space. Be sure to determine what size will be the most affordable and effective for your business. Your ad will have great reach across fair visitors and hopefully earn you some new customers.

Be a sponsor on a fair’s website.
By helping to sponsor your local fair’s website, you’ll likely earn a mention or logo linked to your own site. This is great for SEO and will hopefully lead traffic to your website and increase your business. Sponsoring a website is often an affordable way to attract site visits.

Hand out materials.
Everyone likes free stuff. Enlisting a street team to hand out promotional items at your local fair is a great way to increase brand awareness among consumers. You’ll want to pass out items fair goers will be drawn toward. They likely won’t be interested in fliers, which can turn into trash on fair grounds. Think about what your target audience will actually use. Some ideas include branded chip clips, yearly calendar magnets and pens.

Sponsor an event.
Most county and state fairs have some sort of big event each night, typically a concert. These events provide an opportunity to make your brand more visible. By becoming a sponsor, your brand will be seen on promotional posters, fliers and possibly even the stage. If this is something your business is interested in, be sure to contact your local fair organizers about event sponsorship opportunities.

Donate an item to be auctioned or raffled off.
If your marketing budget is tight, but you still want to get your name out at a local fair, consider donating an item or service to be auctioned or raffled off. Nearly every bidder or raffle-ticket buyer will see what you’re offering. This will not only increase brand awareness, but it will also hopefully lead to site traffic and new customers.

Make it easy for customers to join your mailing list.
People walking around the fairgrounds will likely have their hands full of food and prizes, so they likely won’t be free to write down their information. Instead, have a few tablets handy and ask if you can take their info for your e-newsletter or mailing list. They’ll appreciate not having to fumble around with their belongings as well as your customer service. This will hopefully turn into future customers and brand advocates.

Follow up.
Once your time at the fair has ended, you’ll likely have made contact with a good amount of leads. It’s now time to follow up with personal, engaging content. Put their names in your emails and subject lines, and tell them what all you can offer them. Your potential customers will appreciate the personal touch and possibly will become customers.

County and state fairs are fun and effective avenues for marketing your business. They offer multiple ways to engage with your target audience and get to know them one-on-one. If you choose to use any of the above tactics, you’re sure to increase your brand awareness and your potential customer base.


Thank you for visiting Display Solutions. We look forward to serving your graphics and signage needs with a comprehensive product line and experienced design staff. Please take a moment to visit our product gallery where you will find examples of our completed projects which include monument signs, exterior fascia signs, both illuminated and non-illuminated, colonnade signs, promotional graphics, window and vehicle graphics as well as digitally printed banners and A Frame signs.

To request a free estimate or get help with a project, visit our Products or Services areas, or check out the gallery of signs and banners we have completed. To download useful software and find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. We love hearing from our clients, so please share any suggestions or ideas to improve our site by clicking on "contact us" at the top of the page.

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to go to the Search tab at any time if you're having trouble locating a particular item.

Ask a Question. Are you uncertain about whether or not we offer a particular product or service? Do you have a question about something specific to our industry? Or maybe you just can't find what you're looking for on our site? Or you can call us at 480 286 2320.

Enjoy your visit!

Display Solutions Group provides customized brand enhancement through the design and turnkey product management of business identity items such as signs and graphics. Offerings include large format printing for commercial and corporate interiors and illuminated exterior signage. We serve Phoenix Metro and the surrounding cities like Chandler, Tempe, Mesa, Scottsdale & Glendale and we also serve Tucson. For additional information, contact Tim McCloskey at 480 286 2320 or tmccloskey@displaysolutionsgroup.biz